Hi Guys,
Here is how to make the Belcher Button.The best converting button online today when it comes to turning prospects in to customers!
In case you are not in the scoop, this button was developed and tested by a chap named Perry Belcher, who is one of the ‘online’ guru’s in the internet marketing niche. It has been proven to be one of the most highest converting ‘Add To Cart’ buttons in use and can hugely increase your conversions. On that note, when you use the text ‘Add To Cart’ written on your sales button instead of Buy Now, you will sell more. WAY MORE 
That said, lets get on with the tutorial on how to make the darn thing shall we……..
If you just want to get the PSD files and don’t really care on how to make the thing (time is precious) you can Download The Working PSD Source Files Here
Step 1
Open up a new a document in photoshop (standard 72 D.P.I and RGB Format)
Which will give you a box with these proportions
Step 2
The next step is to place a dotted box like below, unfortunately there is no easy way to do this in photoshop that follows the angle of the path so I made this in illustrator in a matter of minutes,
Feel free to download the working psd file so you can get the dotted red line by clicking Here
Step 3
Using the ‘rectangle tool’ which is the ‘grey box’ in the main tool bar, draw a rectangular box to similar proportions as below. It does not matter what colors you have activated as we will apply various layer styles in a minute to give it some color and features. Place it in the center on the vertical and just above the horizontal center.
Step 4
Open up the layer styles for the rectangle and then select the ‘Gradient Overlay’ option as below and apply the following layer styles. The exact colors do not really matter here, just try and get them as close to this as you can.
Apply a gradient like so…
And then apply a red stroke!
Keep playing around until you have something like this.
Step 5
Lets add the text. This can be anything but I strongly urge you to use the text ‘Add To Cart’ it has been proven to be the best converting buy now text around. Using the text tool write the words Add To Cart and align it in to the center of the button like so
Apply the following attributes (Arial Size 30pt)
Step 6
Drop in the following payment methods. Use any that you want to accept, just google image them and crop them to a suitable size. You can download the files to get the images used in this tutorial by clicking here
Step 7
Ok lets add the main text, this is a great area to explain what they will be purchasing or joining.
Write down your headline and then apply the following attributes.
Step 8
Lets add the text ‘Regular Price’ as it is a strong feature to add as it gives the prospect the value of a good deal.
In this example we used the following attributes
Now lets enter the price but make it a little smaller then before
Setting it to 14 pt is perfect
Make a new layer and draw a simple strike through it to give it the feel of a ‘Slashed Price’. Prospects love that !
Step 9
Now keeping to the same size lets add the Today’s Price, use the blue that you used in the Add To Cart Text as below
Step 10
The last thing to do is reiterate the call to action, that is ‘Add To Cart’ still use the same size text here as illustrated below. We will place the words “Add To Cart” yet again just to make sure it gets deep in to the readers mind.
End Result is here.
Download Source Files Here
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